Here’s the press release…

Blu-ray Disc Association Completes Ultra HD Blu-ray™ Specification and Releases New Logo

Format Licensing on Schedule to Commence Summer 2015

LOS ANGELES– May 12, 2015 – The Blu-ray Disc Association (BDA) today announced completion of the Ultra HD Blu-ray™ specification and released the new logo that will delineate Ultra HD

Blu-ray products. The Ultra HD Blu-ray specification, which represents the work of global leaders from the consumer electronics, IT and content creation industries, will enable delivery of Ultra HD content via Ultra HD Blu-ray Disc to the rapidly growing number of UHD TV households.

“For years, Blu-ray Disc™ has set the standard for high definition picture and audio quality in the home. Ultra HD Blu-ray will do the same for UHD home entertainment," said Victor Matsuda, chair, BDA Promotions Committee. “The technical capabilities of Blu-ray Disc, in particular its significant storage capacity and high data transfer rates, will enable the delivery of an unparalleled, consistent and repeatable UHD experience."

The completed Ultra HD Blu-ray specification addresses a range of factors, beyond simply increasing resolution, that will significantly enhance the home entertainment experience for consumers. In addition to delivering content in up-to 3840x2160 resolution, the Ultra HD Blu-ray format enables delivery of a significantly expanded color range and allows for the delivery of high dynamic range (HDR) and high frame rate content. Next-generation immersive, object-based sound formats will also be delivered via the Ultra HD Blu-ray specification. Additionally, with the optional digital bridge feature, the specification enhances the value of content ownership by embracing the notion that a content purchase can enable the consumer to view their content across the range of in-home and mobile devices.

The specification also mandates all new Ultra HD Blu-ray players be capable of playing back current Blu-ray Discs, giving consumers access to the vast library of more than 10,000 titles currently available on Blu-ray Disc. 

Licensing of Ultra HD Blu-ray is scheduled to begin this Summer. The BDA is working closely with industry leaders in the authoring, testing, certification and replication industries to develop the tools and process needed to ensure interoperability between players and software and to facilitate the development of a robust ecosystem to support the hardware and title launch of Ultra HD Blu-ray.

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Okay, and here’s the official logo…

We’ll update this post with additional information as it comes in.

- Bill Hunt